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GOLF IN GREECE
In
all major investments in the leisure industry the areas
of attraction have to
be identified to open a marketing strategy into the introduction of
major
elements, a total resort implantation needs
to take note of current market trends.
With the current
trend in golfing interest in Greece the main obstacle being locating a piece
of land suitable to build a complex. Large land banks in Greece are few to
meet all the criteria's of a golfing Resort.
Golf
and related businesses in America, the world’s leading market which
has
an estimated 40 million golfers and 17,000 golf courses, accounts for aproximately
6% of Gross Domestic Product, coming in above gambling, mining
and the movie Industry
In the European Union, it is
also is big business. It has an estimated 8 million
golfers playing at 6,500 golf facilities, with Britain, France, Germany and
Sweden accounting for 69% of all golf courses and 67% of all registered
players. The number of European golfers is growing at about 7% annually, Norway
is currently the fastest-growing market.
Golfers
also tend to spend higher than the average tourists, spending more,
with a range of
complimentary services and businesses, in addition golf courses
thriver from the millions of golfers, their spouses and families, who take
golf-related holidays. The proportion of regular golfers taking golfing
holidays ranges from 25% in the UK to 50% of Germans, with both groups favouring
sunshine destinations Spain and Portugal are a favorite.
For Greece however, is that in
reality most existing golf courses
whilst attracting Golf players.
The particular course has to have long term potential
to host some major tournaments with the correct marketing and sponsorship.
Studies have shown that more than 200,000 visitors to Greece annually
are potential golf tourists, therefore it is easy to understand the current interest
to develop this high-end attraction in one of the word's most attractive
climates.
The investment landscape is changing rapidly
in Greece. Three investment schemes, backed by a EUR 600 million foreign
capital inflow, are entering the implementation phase. With a dynamic
investment strategy, the following major investments in three regions of
Greece are currently in the pipeline.
Today
is the perfect opportunity for business
investors to consider
Greece as a golf investment location. The new legislationt
interest by the government, and the
locations available at this present time
makes into unprecedented opportunities that will
gain great rewards.
After years of neglect, golf in Greece is beginning to attract major
attention in the international investment community. Spurred on by the new
investment law and a strong interest by the current Greek government, golf
investment is showing signs of exceptional vigour and numerous projects are
proceeding from the drawing board to the fairway.
Deputy Minister of National Economy and Finance,
Petros Doukas has long
championed golf as an investment opportunity in his role as President of the
Hellenic Golf Federation. Today, 18 months into his
appointment as Deputy Finance
Minister, he is even more enthusiastic about the potential of golf and is
actively promoting golf investment at the official level. Speaking to ELKE
e-News, the Minister said. "I would like to invite foreign investors to look
closely at Greece as a destination for an investment in golf courses and
golf resorts. Greece offers a 12-month golf season, a great leisure mix
including swimming, sailing, and snorkelling in the Aegean, and a treasure
chest of cultural attractions."
Minister Doukas believes the government can do more to accommodate
investors: "We are forming a new inter-ministerial committee to facilitate
investment in golf since we believe it is one of the most promising areas
for growth in Greece," he said. Plans call for specialists from the Ministry
of Tourism, the Ministry of Development, the Ministry of National Economy,
and ELKE to coordinate proposals and projects so that golf courses and
related investments are fast-tracked.
Additional to golf tourism are residential communities and
holiday
accommodations. at this time legislators are introducing new bills in
Parliament that will facilitate the construction of integrated resorts that
combine villas, apartments, and hotels with such offerings as golf, spas,
conference centres, and other business and leisure activities.
Since the development of golf courses is mixed with the development of
larger resort complexes, an additional boost to the game's advance was
provided when Prime Minister Costas Karamanlis announced his government
would "do all that is needed to disentangle major investment projects from
the maze of red tape and contradictory licensing legislation."
Efforts been made by a variety of sources to speed up major investments are showing
results. Three major investment projects have cleared hurdles to proceed
fast-forward. John Anastasopoulos, President of the Hellenic Centre for
Investment (ELKE), said, “These are the first concrete results of the new
ELKE strategy for 'unblocking' investment schemes and 'counter-incentives'
that have created problems for investors in the past."
Ellie Abravanel, publisher and editor of Golf and Tourism in Greece
magazine, recently reported that golf investment is reaching substantial
levels: "As many as 11 planned resort complexes include one or more 18-hole
golf courses in their building plans, totalling EUR 2 billion in budgeted
outlays. Greek and foreign investors have been waiting for between 3-10
years for state clearance and the time has come for their arduous efforts to
pay off."
In the past Greece's golf enthusiasts had a limited number of courses
to choose from Glyfada in Athens, as well as one each on the islands of
Corfu, Rhodes, and Crete. The success of two new courses, one at Porto
Carras in Halkidiki and a second course on Crete demonstrates the strong
interest of tourists to golf and showed the clear potential for more golf
courses throughout Greece.
The Minister of Tourism Development is also keen to see
more golf opportunities as part of Greece's tourism infrastructure. He
recently stated during a visit to the Glyfada Golf Club, "Undeniably, golf
tourism can become the main factor towards quality tourism in our country."
Renee Pappas, Director of Public Relations at the Hellenic Golf Federation,
believes that within five years Greece will boast an additional 10 major
golf destinations—perhaps more. "We will see exciting courses at spectacular
locations and I believe golf will become a central, year-round tourist
attraction that will put Greece on the 'global golf map.'"
The current Greek administration has from the beginning prioritised the
creation of a favourable investment environment. The 'unblocking' of these
investments will attract the interest of businesspeople from abroad who will
be convinced that Greece, as a destination country, favours investments and
pursues business-oriented policies.
Peter Michel Heilmann, Founder and Director of INVgolf, a global golf
and leisure-integrated real estate business intelligence provider,
conference organiser and investment vehicle, says that a number of leading
Greek groups of companies and foreign investors have started to proceed with
their investment plans for the development of holiday homes and integrated
leisure resorts with golf courses on large plots of land. Heilmann, a Dutch
entrepreneur based in Athens, says "a number of Greek and international
property management and investment groups are seeking to turn Greece into
Europe's 'number one' holiday and retirement home market."
A property hotspot is Crete it combines --
especially in the South - an unspoiled Mediterranean landscape of
exceptional beauty with a moderate climate and sunshine at levels reaching
300 days per year.
It
has to offer many alternative forms of tourism such as hiking, which offers the
tourists the opportunity to discover the rich flora and fauna of the island
either by hiking through canyons such as the Samaria
Gorge, or by climbing
the slopes of Mount Psiloritis or the White Mountain. It is a perfect
combination of holidays not only with exercising, sports and all forms of
physical activity but also with more intellectual pursuits such as
the rich cultural heritage of the island dating back to
the Minoan times. So, one can visit the Minoan palaces of Knossos and Festos and
experience the exquisite beauty and craftsmanship of the
many
objects that were excavated by the archaeologists’ pickaxe, most of which
are on display at the world-famous museum of Heraklion.
Another great interest are
the monasteries of the island --Toplou, Preveli, Gouvernetou, Arkadi, to
name just a few -- and the relics of the Franco-Venetian occupation of the
island in the cities of Hania or Rethimnonn.
Most of the tourists
that choose Crete for their holidays come from European countries in which
golf is a widespread sport."
"Taking into account the advantages of
climate conditions, and
the natural beauty of Greece, on the other, we have come to the conclusion
that Greece has unquestionable competitive advantages that can make it one
of the favourite destinations of golfers, especially now that golf is
gaining ground rapidly on a worldwide scale, and has come to be appreciated
as a most beneficial physical activity,
and firmly believe golf has the potential for significant growth in Greece?
With its rich flora and fauna
GREECE has a total of 12,000 kinds of flora from
an estimate of
19,000 throughout the world over, and its natural morphological
diversity has the prerequisites for the promotion and dynamic development of the sport.
Today the developmental policy of the government definitely considers
golf a subject of paramount importance in the country.
"The strategic investments of the country
includes golf course facilities
working together with the development of high level tourist infrastructures and
real estate developments in the vicinity of golf courses,
these have the direct
support of the Greek Government. The new investment law 3299/2004 provides
for grants and tax exemptions with a view to making the sector more
attractive to direct foreign investments."
"As extensive research shows, in order to respond to the needs of the
market, it is important for a golf project to have residential facilities
nearby, whether they are part of an existing urban layout or, as in the case
of new land-planning, they are situated in a natural environment in the
countryside, it is
therefore important for a golf project to have residential facilities
close by, such as holiday and year-round homes
These facilities should be accompanied by specially designed,
high level real estate development.
It is recommended that the optimal planning comprises
of 5 and 4 star
hotels, holiday and year-round homes with all the necessary facilities that
will meet the demands of high-level local and foreign tourism.
Recently, a large number of Europeans have
decided to establish themselves permanently in Greece, either in traditional
villages by renovating old residences or in the countryside and especially
near the sea, by buying seaside lots. They are usually retired citizens who
want to take advantage of the natural beauty and the mild and dry climate of
the country. These people could just as well choose a resort that offers all
the necessary infrastructures as is the case in other Mediterranean
countries or the USA."
The advantages Greece and Crete offer to
foreign investors
Greece, and
especially Crete, is an established international tourist destination. Crete already has 3
international airports with 2,500,000 tourists per year. It is a safe and
peaceful place without any conflicts.
Bing a member of the European Union, Greece has a stable monetary environment. Cretes
climate is the mildest in the whole Mediterranean, with year round sunshine
and ideal temperatures and humidity. The natural beauty
of Greece and especially of Crete, with its exquisite beaches, its
snow-covered mountains and its rich hinterland is known all over the world.
The rich cultural
heritage of Crete, its traditions and its hospitality make it an interesting
and attractive destination. The
Cretan diet are world famous and the local
agricultural products. There
is a strong regional economy in Crete.
The Greek
government has the political will to support the implementation of such
projects. This is put into practice through the new legal framework and
investment law for the development of high-level and specialised tourist
facilities. The return on
investment, as estimated by acclaimed international financial consultants,
is at a high level in relation to the low risk of the investment."
Minoan Group PLC a British company plans
to build one of the largest resort
communities in Greece on the island of Crete. Cavo Sidero will be a luxury,
EUR 750 million complex on 26 square kilometres that will operate 12 months
a year, project director Geoffrey Brown,
stated "Golf is an integral
part of our plans and is central to our mix of sports and leisure
activities. We have plans for two 18-hole golf courses, one of which will be
a championship course, a 9-hole par-3 course, a driving range, a club
teaching pro, and a top flight club house. also to be
noted is that Minoan
Group PLC has signed a management deal with PGA Golf Management, the
commercial arm of the PGA that specialises in managing and marketing quality
golf courses." The contract to design the golf courses has been awarded to
European Golf Design Ltd. (EGD) of the UK, who will work closely with PGA
Golf Management to ensure that the courses and amenities meet Minoan's
strict environmental requirements. The residual land value of the site has
recently been reassessed by AXIES SA, a member of the Lambert Smith Hampton
Group, and re-valued at £80 million based, inter alia, on all relevant
consents having been obtained. The signing of a Memorandum of Understanding
with a major international operator of luxury five star hotels was recently
announced.
In the Peloponnesus, Navarino Resorts in Messinia is being developed by
Tourism Enterprises of Messinias SA (TEMES), an Athens-based company
controlled by the Constantakopoulos family of ship owners. TEMES acquired
land for the project from more than 1,200 owners during the past two
decades. The EUR 300 million project will be built at the historic bay of
Navarino on the South-West Peloponnese coast, scene of a 19th-Century naval
battle that made it possible for Greece to win independence from Ottoman
Turkey. After many years of patient planning, TEMES hopes to open the doors
of these two luxury golf resorts in spring 2008. Troon Golf, the world's
leading high-end golf development, marketing and management company, will
manage both championship-standard courses. Robert Trent Jones II, Inc., the
California-based golf course architects, will design the Navarino Bay
course. By 2015, Navarino will be Greece's premier golf destination with
seven courses with half-an-hour's drive of each other, according to Achilles
Constantakopoulos, the Managing Director of TEMES. As part of the project's
second phase, approximately 200 villas will be built at Navarino Bay and
another 120 at Navarino Dines. Two 5-star hotels at each resort will be
managed by brand-name international chains. Three more courses with similar
accommodation are planned for a sea-side site at Rizomylo, 30 kilometres to
the east -- a classic Greek landscape of rolling hills covered with olive
and cypress trees.
The Kilada Golf and Spa Resort, not far from Porto Heli, is
also proceeding
and includes plans for a large number of villas close to the sea and the
fishing village of Kilada. Set among gently rolling hills, valleys,
vineyards and family estates, the Kilada property in Argolis is especially
accessible to the residents of
Athens since it is less than two and a half hours
by car from the nation's capital. Right next to this resort, at a mere
35-minute helicopter distance from Athens, the ultra-upscale Kilada Hills
Collection, a new project of 11 striking contemporary houses, is currently
being developed. The villas are aimed at the top of the market, from 240
square metres of living space upwards, each including at least four bedrooms
and bathrooms as well as home cinema, extensive terracing and an infinity
pool.
In the province of Hellios an American group is proposing a hotel,
conference centre and residential development, Faldo Design's London-based
vice president of design, Guy Hockley, is working on a new course at the
Olympia Resort in the Peloponnese. The Olympia Resort project site, with its
amenities and close proximity to the historic site of ancient Olympia,
offers a one-kilometre long white sand beach to the west, a canal to the
east and the Alfios River to the south that physically links the site to
ancient Olympia. Upon completion, the developers claim that the Olympia
Resort will be the country's only true 5-Star resort and the first 18-hole
Nick Faldo signature golf course in Greece (including the golf school).
Europe remains an important focus for the firm's activity and Faldo Design
is currently designing courses in Greece, Ireland, Russia, Cyprus and
elsewhere.
In the Ionian islands, there are plans for the development
of the Arkoudi Resort on the privately-owned island of Arkoudi, north of
Cephalonia, which was sold by a Greek shipping family to the island's new
owners/investors. The investment will reportedly EUR 88 million.
Swiss Golf Invest AG: And Golf of Zante, on the western side of the isle of
Zakynthos, is a 27-hole golf resort (the so-called "Gold of Zante Premium
Golf Club") being planned by Swiss Golf Invest AG, a Sempach-Stadt,
Switzerland development group.
ABP Plus International SA (G. Paraskevaides Group): In Soros, Volos, ABP
Plus International SA, an development company
based in Athens that is part of
the G. Paraskevaides Group, is at the present developing the Apollo Golf and Spa
Resort, a EUR 250 million multi-component destination resort with a 150-room
5-star hotel, top-quality luxury villas, a conference centre, a golf course
covering 1.2 million square kilometres, a thalassotherapy and health centre,
a heliport, facilities for a regular sea-plan arrival facilities, and a
marina with 150 slips. The area is famous for the 5,000-year-old Acropolis
of the ancient city of Amfanas, while the entire project is expected to
create 800 jobs. ABP Plus has a notarial pre-agreement with ATHEX-listed
Heracles General Cement Company SA, a member of France's Lafarge Group, the
world leader in building materials, to purchase 378,000 m2 for the
development of the resort and real estate. The golf land belongs to the
municipalities of Iolkos and Portaria and has been leased by the developers
for 50 years. The developers expect to start digging in December 2006 or
early 2007.
In the village of Nies, near Volos, Greek-Canadian investors, the Holy
Metropolis of Dimitrias and Almyros as well as the surrounding
municipalities in the Magnesia prefecture are in the process of developing a
golf resort with a 5-star hotel, an 18-hole golf course, a sports and
horse-riding complex, a conference centre, a good number of high-quality
villas and other amenities. The project's architect and hotel operator will
soon be announced. The development is under the jurisdiction of the
Municipality of Sourpi. The EUR 160-200 million project will be developed on
a plot of land belonging to the Church. The developers hope to commence
construction in September 2005, according to Panagiotis Georgiadis, the
mayor of Sourpi. The idea for this new development was conceived in 2000.
G.R. Golfing Resorts, developers of the Kilada Hills Golf & Spa Resort in
Argolis, is also believed to be involved in this project, which covers
approximately 1.2 million m2 with a 2,500 m2 seafront at a distance of 2
hours and 45 minutes from the Thessaloniki International Airport -
"Macedonia". The necessary supporting permits and options have been secured,
together with the submission of documents for the first stage Environmental
Impact Study. Toronto, Canada-based Four Seasons Hotels and Resorts is
rumoured to be interested in managing this resort.
In Volos, at the
Municipality of Iolkos, a tourism complex with an estimated total
expenditure of EUR 250 million is being developed. The investment will
include the construction of a luxurious hotel complex comprising 150
five-star rooms, villas, and a convention centre, a golf course of 120
hectares, a thalassotherapy centre, a heliodrom and a marina with a capacity
to accommodate 150 boats. It is estimated that this operation will create
800 new employment positions.
Albatross Investments & Developments Pty. Ltd.: In Margariti, Thesprotia in
North-West Greece, the Belltower Golf and Residential Development, an
integrated golf, spa, leisure, tourism and real estate resort, is being
planned by Greek-Australian developer Albatross Investments & Developments
Pty. Ltd. Located in over 2,500,000 m2 of sweeping Mediterranean,
Tuscany-like panorama, the resort is supposed to include an 18-hole golf
course, 200-room, five-star hotel, restaurants, bars, convention centre, spa
and health centre, gymnasium, executive learning centre, tennis academy and
soccer academy. Tony Cashmore of Antony Cashmore & Associates Pty. Ltd. and
Malcolm Davidson from Australia are involved in this new development, which
is located between Pargas and Igoumenitsa.
Tourism Development Company SA: A new tender for the complete re-do of the
Afandou Golf course on the island of Rhodes is expected soon, a project
expected to upgrade the existing property to international standards.
Municipal Company of Glyfada: In addition, it has been
advised by experts that the 18-hole,
municipal Glyfada Golf Course in Athens will need to be renovated. A number
of other potential projects including a golf course near the Athens
International Airport, are reported to be in varying stages of readiness.
Island of Arkoudi
SA On Arkoudi island in the Ionian Sea, between
Cephalonia, Lefkada and Ithaki, a high-standard tourism investment in an
area of 400 hectares is underway. The estimated total expenditure is EUR 88
million. This investment, expected to create 300 new employment positions,
will include 140 luxurious accommodation settlements, marinas, spas, an
18-hole golf course, and other sports facilities.
Greenwell Golf &
Leisure Projects: In Crete, the Matala resort, a tourism investment of EUR
250 million, is planned.for a
high-standard tourism unit that is expected
to create more
than 300 positions for permanent and seasonal employment.
Cretan Golf SA British PGA professional Harris Zervos,
General Manager of The Crete Golf Club in Hersonissos,
that opened in 2003, says that Crete is especially suited for
becoming a golf destination, since "we have the land, we have the very good
5-star hotels and we have the mild, non-humid winters with the perfect golf
weather." The Club's busiest months are March through May and September
through November. October had the highest attendance accounting for 28% of
the yearly annual green fees. presently, 70% of
the Club's clients are from Germany.
Athens-based attorney-at-law Michael Vranas has been the visionary moving
force in opening the way for The Crete Golf Club and the new era of golf
development in Greece. He is currently the President
of the Club. Cretan Golf SA ("Kritika Golf AE") owns the 18-hole, par 71
Championship standard course on a 720,000 square-metre site. Vranas is
currently coordinating the acquisition of bordering or nearby plots of land
in view of constructing villas to offer either for sale or rent. Future
plans include the construction of at least two more golf courses at a short
distance from the Club. The current Greek administration has from the
beginning prioritised the creation of a favourable investment environment.
The 'unblocking' of these investments will attract the interest of
businesspeople from abroad who will be convinced that Greece, as a
destination country, favours investments and pursues business-oriented
policies. It is believed that the implementation of large and high-quality
investments will radically change the business climate."